Digital signage is a signage segment and uses LCD, LED, and projection technologies to display the advertisement content in the video, images, or information format. To meet the customers’ changing needs, a signage company should be aware of the Digital signage trend in 2021.
Given last year and the pandemic that struck the whole world, with the help of digital signage, the vendors and end-users could address social distancing content and other interactive solutions. The digital signage market was valued at USD 20.82 billion in 2019 and will reach 29.63 billion by 2024. The market will grow at a CAGR of 7.3% from 2019 to 2024.
Identifying the need for Digital Signage for your brand
As a business owner, you should know your signage needs instead of jumping into the digital signage trends since it demands a large efflux of financial resources.
Chalk out a plan and get ready to address the below-mentioned pointers.
- The number of digital signage you are looking to implement
- The timeframe required for the implementation
- Content Display
- What budget do you have?
After brainstorming, you will have a clear idea of the digital signage needs for your business.
Let’s dive into Digital Signage Trends for 2021
To stay ahead of the competition in the signage industry trends, you should always have the kind of hold on the market to keep attracting your target customers.
1. Interactive Signage
The word ‘interactive’ is self-explanatory, but simply put, it is signage that requires the end-users’ interactions. It is a broad category in itself as it involves touch, gesture tracking, radio frequency identification, near field communication, and many more.
Many industries are accepting digital signage to improve end-user communication and interaction. A few of the examples are -
- Trade shows
- Government offices
- Real Estate
- Quick Service Restaurant
Do you want to increase customer-brand communication? Interactive signage is the solution to your problem.
2. Personalized Experiential Signage
The best aspect of personalized experiential signage incorporates a design that appeals to the target audience and casts the right influence. It is designed to promote interaction between the signs and the end-users. The best example of its application is in the retail shops as a point of sale signs.
3. Artificial Intelligence
AI is one of the best emerging technologies to offer stimulated human and machine interaction. All industries are adapting it, and together with digital signage, it increases the impact of the already versatile digital signage industry. An example of its deployment can be seen in retail stores. It will recognize the revisiting customers and communicate the best offers and deals to them based on their purchase pattern.
Furthermore, AI in digital signage can collect data based on which it will play ads and collectively increase the ads’ effectiveness.
4. Green Signage
Green Signage is what helps your business as well as the planet, creating a proposition beneficial for both. It is time to shelve paper and switch to technology that helps save trees and concurrently cut labor costs. Moving further, digital signage will attract more customers than traditional signs.
Digital Signage uses LCD and LED, which are already energy-efficient, saving you thousands of dollars in electricity bills.
5. Digital Wayfinding
Digital Wayfinding is one of the digital signage trends in 2021 that will be in high demand. It is the modern way to help people navigate through various properties inside as well as outside. Instead of printing directions or maps on paper and putting the environment at a disadvantage, switching to this trend would make a lot of good sense.
Universities, colleges, and museums can benefit from digital wayfinding signage. People can interact with it and digitally navigate the location they want to explore. It helps to free up staff and enables them to focus their efforts on other productive tasks.
6. Digital Restaurant Menu Boards
We cannot stress enough that embracing the right technology at the right time can benefit businesses, customers, and the environment. Think of all the paper you will save by not making the restaurant’s menus the traditional way.
- Imagine these scenarios with Paper menu cards -
- A spelling error in the name of the dish
- Change in prices of dishes
- Adding a new dish to the menu
You will end up shelling out a lot of money on either of the situations.
But with digital restaurant menu boards, you do not have to worry about that. You can easily make any changes, add as many dishes, change as many prices even without spending a penny.
Understanding and Adopting the Digital Signage Market Trends in 2021
Join the Sign Solutions family and have a team of experts at your disposal. Get useful insights on your digital signage needs; we will help you chalk out a plan that fits your budget and business.
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