8 Best Types of Business Signs
1. Hanging Signs
A hanging sign, also known as a swing sign, is a two-sided, small, and eye-catchy signage often found mounted at the boutique and cafes. The dual-side view ensures clear visibility even from a distance in highly crowded streets.
This versatile signage is generally made of wood, PVC, and aluminum. They also can be hand painted and digitally printed. Custom colors, sizes, and shapes are never a problem with them. You can choose from the options and create the one that best represents your brand.
2. Wall Signs
Wall signages are generally painted or attached to the face of a building. They extend 12 inches or more and are parallel to the surface of a flat or opaque wall. These signages come in two types.
The first one is with a display area and no background. The individual letters or symbols illuminate from within.
The other type has a display area and a background. They are typically designed in plastic-panel, internally illuminated box signs.
You can design them as big as you want. Illuminated, non-illuminated, dimensional, or flat, they offer multiple options at great affordability.
3. Blade Signs
Typically mounted on the front of a building, storefront pole, or perpendicularly attached to the surface of a wall, a blade sign is the most effective way of attracting foot traffic for your business. They are particularly popular in downtown shopping areas and function similarly to wayfinding signage.
Earlier, these signages were carved out of wood, fast forward to today, they offer a modern feel with quirky designs and vibrant colors. Sandblasted Panel Signs, Box Cabinet Signs, and Aluminium Blad Signs, are the three most popular choices that you can consider. Each of them enhances the look of your storefront and adds a unique touch to your brand. You can never go wrong with Blade Signs.
4. Channel Letters
Channel letters are custom-made metal or plastic letters commonly used on the exterior of a facility. They are 3D signage that illuminates from within a letter. Day or night, these signages offer a 24*7 luminance to your establishment.
5. Reverse Channel Letters
Reverse channel letters are an extremely popular form of channel letters that offer unique lighting, illuminated from the back of each letter. Its 3D effect and intricate fabrication make it a perfect choice for exterior and interior applications.
They are highly durable, lightweight, and long-lasting. You can easily customize it as per the available space.
6. High-Rise Signage
As the name suggests, they are intended to be positioned on the top of the building to give a visible and attractive view of the horizon. They are created with channel letters and used when the primary tenants of a building have secured rights in the lease to promote their business throughout the building.
7. Monument Signs
These ground-level signs are typically found at the entrance of schools, colleges, and event galleries to guide visitors easily. They are also recognized as free-standing signs mounted and come in different types -
8. Pylon Signs
Pylon signs offer unparalleled visibility compared to other outdoor signages due to their apparent height. They are also freestanding outdoor signage supported by single or double poles. Aluminum or steel frame is the best material for outdoor signage.
These signs are a popular choice for gas stations, shopping centers, restaurants, complexes, and other businesses located on highways.
Advantages of outdoor signs
Outdoor signage is the most economical marketing method with high ROI. The two primary reasons are the durability of the sign and low production cost.
2. Targets multiple demographics
Since outdoor signages are mounted on the exteriors of your business, they are likely to attract every passerby, leading to increased foot traffic.
3. Does not obstruct the way
Conventionally outdoor signs are mounted on the walls or poles, which doesn't obstruct the view of a pedestrian. They basically captivate customers’ attention from far away
4. Increase walk-ins
Nearly 8 out of 10 customers entered a store because of the signage. Displaying well-crafted and creative signage can attract customers’ attention, leading to customer increases at your storefront.
5. Easy customizations
Customizing an outdoor sign is easy as a breeze, whether it is the shape, size, color, design, material, or type. You can get it designed as per the requirements of your business.
Lastly, if you don’t have outdoor signage for your store, it’s never too late to get one. It requires minimal investment, in turn, offers increased walk-ins and better visibility, and creates brand awareness. All in all, it's a sure-shot way to grow your business.